x AHMET ABACI - Partner



Ahmet Abaci is a transformational global executive with over twenty years of diverse experience in CPG, Healthcare, Sporting Goods and Retail sectors.  He has a strong track record of achievement in challenging roles in organizations going through significant change, delivering results through building relationships, working across cultural differences and balancing delivery of short-term results with building long-term capability. Throughout his career, Ahmet has successfully taken the best-in-class customer centric processes of multi-billion dollar brands and has combined them with the agility of smaller, challenger brands to achieve superior results.

Ahmet Abaci’s experience spans leadership roles at Kimberly-Clark, Bausch & Lomb, Mizuno USA and SSL International (Reckitt Benckiser).  Ahmet is a global leader who has lived in the USA, Turkey and Bahrain and he has deep experience in key markets in the Americas, Asia and Europe.  His work has won various awards, like

Core Specialties:
• Business & Portfolio Strategy
• Brand Strategy
• Brand Expansion & Innovation
• Marketing & Innovation Process and Capability Improvement
• Change Management & Team Building
• Insights Discovery & Path to Purchase Mapping
• Brand Activation
  o Content Development
  o Paid & Earned Media
  o Trade Marketing
  o CRM
  o Sponsorships
  o Grassroots Events
  o Public Relations
  o Word of Mouth and Influencer Marketing
• Digital Strategy
• E-commerce
  o Website to check out experience
• Geographic Expansion

Sectors with Direct Experience:
• Consumer Goods
  o Baby care
  o Feminine Care
  o Tissue  products
  o Sexual wellbeing
• OTC/Rx
  o Eye care
  o Contact lenses
  o Dietary supplements
  o Age Related Macular Degeneration
• Sporting Goods / Lifestyle
  o Running (shoes, apparel)
  o Golf (equipment, apparel)
  o Baseball / Softball (equipment, apparel)
  o Volleyball (equipment, apparel)
• Retail
  o Store Management
  o Merchandising